Express Service: Heyday’s Secrets for Fast Facials

After listening to his female friends lament at over less-than-glam facial experiences at less-than-affordable prices, Aussie entrepreneur Adam Ross decided to break the beauty mold.   “It was a light bulb moment,” Adam says. “It was time to take facials out of the spa & into the lives of busy, on-the-go women.”

And so Heyday was born. Gone was the endless spa menu that made you choose among a million facials, each promising a different & specific benefit (uh, we want it all thankyouverymuch). In its place were 3 options: 30, 50 & 75-minute facials, with services beginning at $60. An online system made scheduling a facial at the 2 Manhattan locations as easy as calling an uber. And with hours from 8 a.m. to 10 p.m., you could go for the glow before or after work (or even on an extended lunch break).  “We don’t think of facials as an indulgence,” Adam says, “but a regular part of self-care like exercising, following a balanced diet & getting enough sleep.” And rightly so!

We don’t think of facials as an indulgence but as a regular part of self-care.

Integrating proper facials into your holistic beauty routine has a ton of benefits. For starters, you banish the dirt & grime that builds up from daily life & settles into your pores—yuck! Facial massage also stimulates the production of collagen & elastin, which helps keep skin firm. And when you see a skin therapist regularly, you get the customized tune-up your complexion needs as the seasons change.

Ideally, since skin cells turn over every 28 days, we’d all be getting monthly facials. But that’s a stretch for most of us. Luckily, at-home facials can fill in the gaps. Just please leave the extractions to the pros! Check out these 6 steps to a DIY facial that’s perfect for the start of cold-weather season:

Cleanse (Gently)

Especially in winter. We love Three Part Harmony Foaming Cream-to-Oil Cleanser. It was specifically designed for drier skins & transforms from a creamy milk into a lavish oil that gently foams away impurities with coconut based cleansers. Yes, please!

Get Steamy
Run a washcloth under hot water, then drape it over your face for a few minutes. Pro Tip: Heyday uses the hot-towel method because steam machines can be breeding grounds for bacteria. Ick.

Skin cells turn over every 28 days.

Scrub-A-Dub
Lightly scrub away dead skin cells with a mild exfoliator.

Apply A Hydrating Mask
Drink Up’s Algae Extract & Apricot Kernel Oil provide an instant moisture boost to skin that’s parched from winter winds & indoor heating.

Massage & Moisturize
With your fingertips moving upward, spend a few minutes patting a luxurious & richly hydrating cream on your skin.

Smile!
Look in the mirror & grin at your newfound glow.